Description

OBJECTIVE: created as a non-chemical finishing hair straightener.

OPERATION: temporary straightening potion. Creates long lasting strait looks for hard to handle hair types. Designed to be used with straightening utensils.

MISSION: to donate soft flowing smooth texture to unruly hard to control frizzy hair, whilst protecting hair from thermal elements preventing split-ends.

ACTION: generously apply Affixx Straight Look to individual hair sections, distribute evenly. First blow-dry straighten, then apply straightening iron.

SPECIAL AGENTS:

wheat grain proteins: conditions, reconstructs and moisturises

· provitamin B5: strengthens, moisturises and conditions hair, preventing split-ends;

· zinc: anti-oxidant, stimulates the cellular metabolism;

· iron: promotes oxygenation, solidifies to build hair structure bonds;

· magnesium: reinforces, builds resistance to hair structure;

· copper: Promotes elasticity within hair fibres, stimulates the keratin carotene production;

· silicon: plays an important part of the primary hair bond structure;

· UV.filters: protects hair from damaging environmental factors.

PROJECT RESULT: hair acquires a long lasting, clean, body-full, rich and smooth, shinny appearance, easy to comb, resists humidity.