Description

OBJECTIVE: assist with the realisation of high fashion, flexible, intensely textured bouncy looks.

OPERATION: gummy, bouncy, flexible hold, shine and definition. Ideal for controlled movement of waves, curls and frizzy hair.

MISSION: to enhance the styling process with strong gummy fixative properties.

ACTION: place Gum in palms, gently rub palms together, gather gum from palms with fingertips and apply to humid or dry hair.

SPECIAL AGENTS:

· provitamin B5: strengthens, moisturises and conditions hair, preventing split-ends;

· zinc: anti-oxidant, stimulates the cellular metabolism;

· iron: promotes oxygenation, solidifies to build hair structure bonds;

· magnesium: reinforces, builds resistance to hair structure;

· copper: Promotes elasticity within hair fibres, stimulates the keratin carotene production;

· silicon: plays an important part of the primary hair bond structure.

PROJECT RESULT: long lasting shiny volume elastic textured looks, easy to remove with shampoo, no product build-up.